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What is Marketing Mix?
The term “Marketing Mix” is also known as the 4Ps of Marketing. This is a tool for making Marketing decisions. All decisions fall broadly into 4 major categories. These decisions are subject to...
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What is Competitive Advantage?
We have heard this term many times over in our lives, what is it? Well… Competitive advantage, is defined as, an advantage a business exerts, over competitors, either by means of lower prices, or by...
View ArticleWhat is the difference between Sales and Marketing?
This is often a topic of confusion. There are times when both are confused for the other. We will see what each function is, and then understand the difference between the two. Sales: It is a function...
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Effective Alternative Marketing Techniques for SMEs
In this post, our guest blogger Lucy Wright writes about effective alternative marketing techniques for small businesses. Many business people believe that your company can only be as good as your...
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Crowdsourcing As a Marketing Strategy – Pros and Cons
In this post our guest blogger Celina Conner writes about crowdsourcing and how it can be used as a marketing strategy, specially in the context of social networking platforms like Facebook. Great...
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Evolution of Marketing Automation [Infographic]
Automation has been a major part of modern marketing. But how has marketing evolved from the industrial era to the current times automated marketing tools and techniques? This latest infographic...
View ArticleMarketing and Business: A “Fun” Brand architect Talks
Marketers over the years have been very traditional. Full page ads, Television ads, Branding, Jargon, and charts. Well those are key to a successful marketing campaign, but here is a different take on...
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What is Attribution in Marketing?
Attribution in Marketing is a methodology for giving appropriate credit to each ad, or other item that influenced a sale. Here is an infographic from DPFOC, Ireland that explains how attribution in...
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What is Smarketing?
Smarketing is strategic integration of sales and marketing to drive growth for a business. The objective of smarketing is to ensure that the sales and marketing teams have the same vision and cooperate...
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